About
Two founders, one standard
AJL Digital Agency exists because most local service businesses are stuck choosing between an overpriced agency and a website builder they never have time to touch. We built the third option.
Our story
Why AJL exists
AJL was founded by Jaxon and Austin, equal partners with a simple observation: the people who keep America's homes running, the HVAC techs, plumbers, landscapers, electricians, and power washing crews, usually have the worst websites in town. Not because they do not care, but because nobody made it easy or affordable to do it right.
Big agencies quote five thousand dollars and six weeks for a website a homeowner looks at for nine seconds. DIY builders hand you a blank page and wish you luck. Both options fail the owner who is on a roof or under a sink all day.
So we set the price where a working business can say yes without flinching, and we set the standard where the work competes with agencies charging ten times more. A website built for your trade, ranking in your city, at a price that pays for itself with the first job it books.
The partnership
- Jaxon
- Cofounder. Design, build, and the technical side of local SEO. Obsessed with speed scores and websites that feel expensive.
- Austin
- Cofounder. Client strategy, messaging, and Google Business Profile management. The reason your website says what customers need to hear.
- The split
- 50/50, from day one. Equal stake, equal accountability, and both names on every project that ships.
Our approach
How we think about the work
Built for the trades
We only build for home service businesses. That focus means we already know how your customers search, what earns their trust, and what makes them call instead of scroll past.
Founder led, always
When you work with AJL, you work with Jaxon and Austin directly. No account managers, no handoffs, no ticket queues. The people who sold you the work are the people doing it.
Judged by booked jobs
A website is not art hanging in a gallery. It is a tool that should ring your phone. Every design decision we make gets measured against one question: does this help book more jobs?
Work with the founders directly
Every AJL project starts with a real conversation about your business. Tell us where you are and where you want the phone calls coming from.
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